Parimatch Affiliate Program

The Parimatch partners program is a performance-driven affiliate network built specifically for the Indian market. It gives publishers, media buyers, and content creators the infrastructure to monetize traffic across sports betting and casino verticals with full transparency and measurable returns.

Partners access multiple cooperation models, multi-currency payouts, and dedicated account support from day one of joining. The table below covers the core programme specifications you need to evaluate the opportunity.

The affiliate program combines a globally trusted iGaming brand with localised tools purpose-built for Indian traffic. Partners benefit from product depth, transparent commission structures, and infrastructure that supports scaling.

The programme offers three structured cooperation models suited to different traffic types and monetization strategies used by Indian affiliates. Each model is fully transparent, with earnings calculated on verified player activity and net gaming revenue reported through the affiliate dashboard.

• Revenue Share (RevShare): You earn a percentage of the net gaming revenue generated by your referred players, up to 50%, paid monthly with no lifetime cap on earnings;
• Cost Per Acquisition (CPA): You receive a fixed one-time payment for each player who registers and completes a qualifying first deposit; rates are set individually based on traffic volume and quality from Indian traffic sources;
• Hybrid: Combines a reduced CPA flat fee with an ongoing RevShare percentage, giving affiliates immediate payouts on conversions plus long-term passive income from retained players.

Indian affiliates can withdraw earned commissions through multiple payment channels, all supporting INR-equivalent settlements or USDT-denominated payouts.

• UPI: Funds are transferred directly to any UPI-linked bank account in India; supports INR settlements; minimum withdrawal is USD 50 equivalent;
• PhonePe: Processed as a UPI transaction to the registered PhonePe wallet or linked account; supports INR; minimum threshold of USD 50 equivalent;
• Paytm: Commission payments are credited to the Paytm wallet or linked bank account; supports INR; minimum withdrawal is USD 50 equivalent;
• Bank Transfer: Direct NEFT or IMPS transfer to an Indian bank account; supports INR; minimum withdrawal is USD 50 equivalent; processing time is 3 to 5 business days;
• USDT TRC20: USDT transferred on the TRON network; minimum withdrawal is USD 50 in USDT; no INR conversion applied;
• USDT BEP-20: USDT transferred on the BNB Smart Chain; minimum withdrawal is USD 50 in USDT; low network fees apply.

All affiliates operating under the Parimatch partners programme must comply with the following rules to maintain account standing and commission eligibility. Violations are reviewed by the compliance team and result in escalating enforcement actions.

• Prohibited Traffic Sources: Email spam, unsolicited bulk messaging, incentivised traffic, and fraudulent click generation are strictly forbidden; any traffic that misrepresents the brand or targets minors is also prohibited under programme policy;
• Brand Bidding Restrictions: Running paid search ads on Parimatch branded keywords without written approval from the affiliate team is not permitted; violations are detected through tracking audits and result in immediate commission reversal;
• Fraud and Chargebacks: Affiliates found sending duplicate accounts, self-referrals, or artificially inflated deposit activity will have commissions withheld for the affected period; repeat offences lead to permanent account termination;
• Cookie and Tracking Integrity: Manipulation of tracking links, cookie stuffing, or any technique designed to falsely attribute conversions will result in account suspension followed by permanent blocking;
• Compliance with Indian Regulations: Affiliates must ensure their promotional content complies with applicable advertising standards in India; the use of misleading earnings claims or unverified bonus promotions in creatives is not allowed.

The Parimatch affiliate support team operates 24 hours a day, 7 days a week, providing Indian partners with full assistance on account setup, tracking issues, payment queries, and campaign strategy. Response times across all channels are prioritised for active affiliates managing live campaigns.

• Telegram: Direct message the dedicated affiliate manager assigned to your account for fastest response;
• Email: Send detailed queries or documentation requests to the affiliate support address provided in your dashboard;
• Live Chat: Available within the affiliate dashboard for instant assistance during active sessions;
• Help Centre: The knowledge base in the affiliate portal covers FAQs, policy documents, and integration guides in English and Hindi.